HOLLA the Movie

HOLLA the Movie



We have released “HOLLA – Challenging the Narrative for Kids of Color in America’s Whitest City”!!

Purchase it now – Included is a four part accompanying curriculum and license to hold your own HOLLA showing or training event.  If you haven’t yet seen HOLLA there is also a rental option.



Pushed out of the inner city by rising costs and economic development, minority families increasingly settle in outer Portland and Gresham. “HOLLA” chronicles the organization of the same name, founded by Pastor Eric Knox to mentor kids of color in predominantly white and white-taught schools.

Featuring straight talk from notable intellectuals Robert Munoz (Portland State University) and Dyan Watson (Lewis & Clark College), as well as raw testimonials from mentors and mentees, “HOLLA” is an informative, humorous, and heartbreaking look at the issues that face our city and our nation, as we struggle to fulfill the promise of integration and equal opportunity.

The film explores the lives of three young women on the HOLLA basketball team, as mentorship subtly transforms their experience. Through tough love and tenderness the kids learn to hurdle obstacles and adversity in a system biased against them. But learning is a two-way street — the viewer also sees the educators and mentors in the organization changing and growing through their work.

“Holla” features select tracks from Portland’s nationally recognized music scene, including songs from Tre Hardson (Pharcyde), rising star Liz Vice, Catherine Feeny & Chris Johnedis and the band Joseph.

Directed & Produced by Sebastian Rogers for Peripheral Vision PDX

Edited by Michael Blake


This curriculum is a four-part guide for further exploration of themes in the film through discussion. Appropriate for mature middleschool-aged through adult audiences, it places concepts in a broader context and asks the viewer to consider their own experience and how it might inform their perspective. Sections include: Identity & Experience, Socio-political and Economic Forces, Barriers to Achievement, and The Role of Effective Mentorship. Additional resources for further learning are presented with each section.